Apple’s iPhone 18 Pro and iPhone 18 Pro Max are reported to sell about 1.3 million units in China during their first seven days on sale, according to market blogger RD Observation, as cited by multiple outlets.
The figures are presented as estimates rather than official sales data. One report adds context from the pre-order phase, saying available units were quickly snapped up by retailers in China and that pre-orders may have reached around 7 million units. The same outlet says some stores posted roughly double the revenue compared with the iPhone 17 Pro and iPhone 17 Pro Max launch last year. In terms of comparisons, RD Observation estimates the first-week iPhone 18 Pro series volume is higher than the 17 Pro models’ first-week sales, with TechNode describing it as around 115% of the iPhone 17 Pro series over the same period.
Overall, both sources focus on RD Observation’s sales estimate and the apparent momentum from pre-orders into early sales, while emphasizing that the numbers come from third-party monitoring and retailer-related indicators rather than company disclosures.
