A consumer dispute commission in Hyderabad orders a theatre operator to pay Rs 75,000 after a man complained that the cinema screened about 22 minutes of advertisements before a film began. The order comes following the filing of a case by the customer over the length of the ad block.
The theatre owner argues that the advertisements included public service content and should be treated differently. However, the consumer commission does not accept that defence and rules against the operator, directing the fine. The case highlights limits on how long promotional content can be shown before the start of a movie in screening halls, according to the commission’s reasoning.
