WWE and Warner Bros. Discovery’s Bleacher Report announce a multi-year partnership that grants Bleacher Report rights to air WWE content highlights. Forbes reports the deal focuses on Bleacher Report airing WWE highlights as part of a broader global content arrangement.
NDTV adds that WWE’s announcement includes plans to expand Bleacher Report’s access across multiple WWE brands and events. It says Bleacher Report is set to receive global highlight rights for RAW, SmackDown, NXT, and Premium Live Events. NDTV also reports that ringside coverage is planned at select events, starting with Money in the Bank. The outlets broadly agree on the existence of a multi-year partnership and the emphasis on highlights, while differing on the level of detail about specific programming rights and on-the-ground coverage.
Overall, the reporting indicates WWE is using Bleacher Report to reach viewers internationally and extend distribution of WWE highlights across weekly shows and major live events.
