Bose introduces a $99 pair of wired earbuds with active noise cancellation. The company presents the model as an alternative to battery-powered wireless options, targeting shoppers looking for noise reduction without relying on a rechargeable connection.
Both outlets frame the launch in the context of a broader shift back toward corded listening. Bloomberg notes that Bose is taking advantage of a resurgence in wired earphones, especially among younger consumers. TechGenyz similarly describes renewed interest in wired audio and says Bose’s earbuds were introduced on September 28, highlighting their active noise-canceling performance and lower price point. TechGenyz also cites Circana data, stating that full-year wired headphone revenue grows modestly and reflects several years of incremental improvement.
While Bloomberg emphasizes Bose’s positioning in a “growing trend,” TechGenyz focuses more directly on the earbuds’ specific attributes—active noise cancellation on a wired design and the absence of a battery—alongside the market context for corded headphones.
