ITC acquires the remaining 52.5% stake in Sproutlife Foods, bringing its ownership to 100% of the company behind the Yoga Bar brand. The purchase is reported to be for about Rs 645 crore, completing ITC’s move to fully control the digital-first food business.
The deal gives ITC full ownership of a brand that sells through online and offline retail channels. One outlet highlights the specific stake acquisition and the reported purchase value, while another focuses on the broader implication of complete ownership of a growing brand with a presence beyond e-commerce. Across both reports, the key point is that ITC’s additional stake purchase ends shared ownership and places Sproutlife Foods wholly within the ITC group.
The outlets do not dispute the ownership outcome, but they differ in emphasis: one centers on the transaction mechanics and amount paid, and the other on the brand’s retail reach and positioning as a digital-first foods company.
