A new customer experience (CX) benchmarking program, “The State of CX India 2026,” is set to be launched by Twimbit, NASSCOM and Kyndryl, with plans to assess 500 companies across India. The initiative aims to expand on prior CX measurement efforts by increasing the number of organizations included in the study.
According to the announcements, the benchmark will evaluate participating companies using defined CX criteria, producing a consolidated view of CX maturity and practices in the Indian market. The outlets describe the project as a major scaling step for CX benchmarking in the country, positioning the results as a resource for industry stakeholders.
While both sources emphasize the same launch partners and the expanded scope of 500 companies, they do not provide additional details in the provided text on the specific methodology, sector breakdown, or timeline beyond the planned launch for 2026. No differing figures or competing claims about the program are presented in the supplied material.
