Prime Video international chief Kelly Day calls on the television industry to embrace artificial intelligence, arguing that it supports creativity rather than replacing it. Speaking at the Royal Television Society (RTS) London Convention, Day says AI can reduce production costs, enabling more stories and potentially broadening the range of voices represented on screen.
Both outlets report that Day frames AI as a tool that helps production teams move faster and allocate resources differently. She highlights practical uses intended to streamline parts of the content workflow, including speeding up processes and lowering costs. In this view, AI contributes to taking “creative risks” by freeing capacity and making it easier to develop additional projects rather than narrowing creative options.
While the coverage agrees on Day’s overall message—AI as an enabler for cost efficiency and creative expansion—the articles differ slightly in emphasis. One focuses on the “creative risk” angle and the impact on who gets heard, while the other stresses the “amplifies imagination” argument and the broader call for the industry to adapt to change.
