Meta expands its Muse AI agent to support small businesses, adding integrations intended to help merchants manage common work across their online operations. The company positions Muse as an “agent” that can connect to tools and business data, enabling actions that relate to business workflows.
According to reporting, Muse can connect with business accounts, customer records, storefront operations and financial tools. The service is designed to require user approval before carrying out key actions, indicating that businesses retain control over what the agent does. Coverage also highlights new links with major platforms used by small merchants, including Shopify and Stripe, as well as Canva, suggesting that Muse can span both store management and content or design-related tasks.
While outlets focus on different aspects—such as the breadth of integrations versus the approval controls—the overall picture is that Meta is extending Muse beyond earlier use cases to more directly support day-to-day business activities for smaller operators.
