M&S says Sephora will run the beauty departments in 100 of its shops starting next year. The change is part of the retailer’s planned transformation of its fashion, home and beauty business.
M&S frames the move as the “next step” in developing its beauty offer through a specialist partner. The articles report that Sephora will be responsible for operating the beauty space in selected stores, with the rollout limited to 100 locations rather than all M&S outlets.
Both outlets describe the same core announcement—Sephora operating in 100 M&S shops from next year—without detailing separate figures such as store locations, investment amounts, or staffing changes. Coverage focuses on the strategic partnership and the scale of the initial rollout, rather than competitive impacts or customer pricing.
