Universal Music Group (UMG) appoints Libby Bush to a newly created position as President, Global Brands and Commercial Partnerships, with her start date in November. The company says the role is designed to build a single global function that brings together UMG’s brands, media, and commercial partnership businesses, covering activities tied to digital platforms, physical products, and live experiences.
Across coverage, UMG describes Bush’s mandate as driving growth for artists and brands and creating new experiences for fans. She is identified as an entrepreneur and the Global Head of Entertainment Partnerships at CAA, bringing experience from commercial and entertainment partnerships into the expanded UMG structure. The announcement frames the appointment as part of UMG’s broader effort to expand its capabilities and accelerate innovation through a more unified approach to brand and partnership operations.
Separately, one outlet also reports that Avex acquires an 85% stake in Brandon Silverstein’s S10 Entertainment, but that development is not linked to the Libby Bush appointment in the provided materials.
