Jane Featherstone, a U.K. producer and co-founder of Sister, says “premium” television talent and scripted drama are likely to reach audiences beyond traditional TV and streaming over time, ending up on platforms such as YouTube or TikTok.
Speaking at the RTS London Convention, Featherstone argues that the current funding model for high-end drama remains in place for now. She frames the shift as gradual rather than immediate, reflecting broader changes in how viewers discover and consume scripted content.
The outlets describe Featherstone’s comments as a forecast about distribution and audience behavior. Both sources tie the remarks to her broader work producing premium series, including the drama Black Doves, and present her view that established platforms will continue to matter while social and video-first services become increasingly important for high-quality shows and talent.
