VSCO is launching “The Fifty,” a billboard campaign that features photographers across the United States. The company says it selects photographers from more than 13,500 submissions and places their work on billboards nationwide. The project’s goal is to include one photographer from every state, alongside distinct perspectives from across America.
PR Newswire reports that The Fifty represents every state. PetaPixel adds that VSCO has announced the first 25 photographers chosen for the billboards, indicating the campaign will roll out in stages rather than all at once. Both outlets describe the initiative as part of VSCO’s broader role as a photography platform used for editing and building portfolios.
While PR Newswire emphasizes the overall scope of 50 photographers and state-by-state representation, PetaPixel focuses on the initial group of 25 being revealed first. Neither source provides details about specific locations of the billboards, the names of the photographers, or the timeline beyond the announcements.
