Strictly Come Dancing professional Katya Jones is reported to have been warned by BBC bosses after she promotes a “smart mirror” using her association with the show. Multiple outlets say she is reminded of the applicable guidelines and told she needs to be more careful going forward.
The reports frame the issue as a rule breach involving the use of her Strictly profile in promotional activity. Metro and The Mirror both describe the response as a reminder or warning from the BBC rather than an immediate formal punishment. Both accounts indicate that the BBC’s concern is tied to compliance with its rules around endorsement, publicity, or use of programme-related status.
While the outlets agree on the core point—that Jones receives a reminder after promoting the product—the coverage differs mainly in emphasis and wording. Metro highlights the idea of being reminded to be “much more careful,” while The Mirror describes the warning as coming from BBC bosses following the promotion.
