Dolly Parton filmed commercials for her new coffee brand, “Cup of Ambition,” before her death. Multiple outlets report that the promotional ads were shot in July, with three spots filmed for the brand.

The coffee line is set to launch at retailers this week, with one outlet noting the timing alongside National Coffee Day. Coverage emphasizes that the ads are now being shared as part of the brand’s rollout, highlighting that the marketing material was produced in advance of Parton’s death.

While both outlets describe the same core facts—pre-death filming in July and a retail launch this week—one focuses more directly on the act of filming and availability of the commercials, while the other frames the launch in the context of the holiday timing.