Former “Made in Chelsea” star Spencer Matthews, 38, makes comments in a podcast-style conversation with Huel founder Julian Hearn that a runner wins an ultramarathon “by miles” after only eating Huel, according to reports.

The Daily Mail frames the issue as part of a marketing dispute involving an advert, describing the comments as being banned. The outlet does not provide broader detail in the material supplied here about the specific regulator, the exact wording of the ban, or the ruling’s reasoning. Overall, the coverage centers on what Matthews says in the conversation and whether the advertising claim is allowed under applicable advertising rules.

With only one outlet provided, other angles—such as responses from Huel, the runner or event organizers, and any formal explanation from regulators—are not included in the available information.