A Northern California high school football team is removing a viral media-day photo shoot after being contacted by In-N-Out’s trademark team, according to reporting from multiple outlets. The team at Lincoln High School, described as the “Fighting Zebras,” posted the photos online and quickly attracted attention.
Both sources say the request centers on trademark and branding concerns related to the fast-food chain. In-N-Out’s trademark team reaches out to the school, and the school complies by taking down the images. The reports describe the incident as a chain’s enforcement action against the use of its brand in the team’s promotional content.
While the outlets largely agree on the basic sequence—viral photos, contact from In-N-Out’s trademark representatives, and removal of the post—details about the specific images or the exact language of the request are not provided in the excerpts. The focus remains on the dispute over permissible use of recognizable branding in school-sponsored or student-created publicity.
