Huawei Technologies says it expects further smartphone price increases as it faces higher costs tied to a shortage and rising prices for memory components. The company signals that it is aligning with industry moves as component expenses pressure margins.

The reporting places the cost pressure in a broader context of escalating expenses linked to an ongoing global buildout of artificial intelligence. Multiple electronics brands are described as experiencing margin strain as demand and investment increase for hardware and related parts, contributing to higher costs across supply chains.

While the two outlets agree on the direction and drivers of the expected price hikes—memory crunches and cost pressure—the emphasis differs. Bloomberg focuses on Huawei’s intention to respond by adjusting prices and maintaining competitiveness through its broader “chips-to-software” capabilities, as well as its plans to explore opportunities in overseas markets. Free Malaysia Today describes the issue more generally as part of margin pressure affecting global electronics brands due to the AI-driven surge in component demand.