Warner Bros. Discovery (WBD) signs a major multi-year content partnership with UK broadcaster ITV, making it its first large international distribution deal following its merger with Paramount. The agreement will deliver more than 2,000 hours of programming from WBD-owned brands TLC and Quest.
According to reports, the content is made available through ITV’s free streaming service, ITVX. The programming includes a mix of documentary and entertainment titles, with examples cited such as “Dr. Pimple Popper” and “Salvage Hunters,” as well as comedy-focused shows like “Mock the Week.” Deadline also characterizes the deal as a first-of-its-kind partnership.
The two outlets largely align on the timing—positioning the announcement as the first major post-merger international move—and on the scale of the library and the destination platform. Both describe a large catalog transfer intended for ITVX, though details such as specific rollout timing and additional participating titles are presented more broadly across coverage.
