OpenAI is rolling out new shopping capabilities in ChatGPT that let users virtually try on clothing and accessories. The feature uses the user’s own photos to generate an image showing how items might look when worn, and it allows users to save products they like to a Favorites library.
Tech outlets describe the update as a shopping-oriented extension of ChatGPT’s image generation. Engadget reports that images are generated with OpenAI’s latest model, while other coverage frames it as similar to try-on and shopping experiences popularized in online retail tools.
Across the reports, the common elements are that the feature is designed for visual product fitting, that users can upload photos to see a simulated result, and that saved items support later browsing or decision-making. The outlets differ mainly in emphasis—some highlight the “try on” function directly, while others note that the approach resembles established visual shopping techniques.
