Nvidia increases the price of its Shield TV Pro streaming device by $100. Multiple outlets report the model now retails at about $299.99, replacing its previous $199.99 price.
The change comes about seven years after the Shield TV Pro’s initial release and after the device has not received a full hardware refresh for much of that period. Ars Technica frames the adjustment as being influenced by the company’s push toward AI-era features, while other outlets focus more on the timing and broader market context, noting that the device is no longer priced as a standout value compared with newer options.
While the reporting differs in emphasis—ranging from AI-related context to general pricing and market conditions—all sources agree on the core facts: the price increase amount, the new retail price, and the long gap since the Shield TV Pro first launched.
