Influence360 announces the launch of a platform aimed at Web3 influencer (KOL) marketing. According to the company and reporting from multiple outlets, the system is designed to help Web3 projects discover KOLs globally and run structured campaigns through an integrated campaign engine. The platform is positioned as AI- and data-driven, with emphasis on execution across multiple regions, languages, and channels. Both sources describe the launch as introducing an infrastructure layer for Web3 influencer marketing built around “trust” and data, with reporting that highlights real attribution of campaign performance.
In practical terms, the platform focuses on enabling campaigns and tracking outcomes rather than only facilitating connections between brands and influencers. Influence360’s stated goal is to provide coverage that reaches KOLs in different markets while recording performance details that reflect real results. The announcements frame the launch as the first of its kind, emphasizing global KOL coverage combined with measurable attribution for Web3 marketing efforts.
