FIFA is approaching the start of the 2026 World Cup with no confirmed broadcast agreements in two major markets, India and China, raising concerns that millions of fans may not be able to watch the tournament. Multiple outlets report that negotiations remain unresolved in both countries roughly a month before kick-off. In India, talks with a Reliance–Disney joint venture are cited as ongoing, with an offer reported at about $20 million, while FIFA’s initial asking price was higher. One account says FIFA sought around $100 million for both the 2026 and 2030 tournaments before reducing its demand, but the sides have not reached agreement.
In China, sources describe the situation as unclear, with no official deal announced. Coverage also notes that FIFA has not secured broadcasting agreements not only in India and China, but in several other Asian countries as well, according to some reports. The lack of finalized rights arrangements is presented across the sources as unusual at this stage and potentially disruptive for viewing access, including coverage of tournament games and overall streaming and digital/social reach.
