Appliance makers are forecasting double-digit growth for upcoming festive-season sales even as they charge higher prices. The expectation is that consumer demand during the festive period remains strong, offsetting the impact of the recent price increases.
One reason cited is that much of the trade channel has already prepared in advance. Several companies say dealers and distributors stocked inventory earlier—using pre-buying schemes in August and September—so they are able to sell during the festive period without immediately reflecting the full effect of later price hikes. As a result, companies expect pricing changes to translate more slowly to retail availability.
Across the coverage, the focus stays on sales outlook rather than specific company results. While both outlets frame the price hikes as a potential headwind, they also emphasize continuity in festive demand and the buffer created by pre-festival inventory—leading to a broadly similar outlook of continued strong performance during the season.
