Munich’s Oktoberfest ends after drawing an estimated 7.4 million visitors in 2026, the largest attendance in the festival’s history to date. The 16-day event also serves a record scale of beer consumption, with around 6.7 million one-litre mugs reportedly sold over the course of the celebration.
Euronews reports the number of one-litre mugs served is up about 2.7% compared with the previous year, reinforcing that both attendance and turnover rise together. France 24 adds context on who attends, saying most visitors come from Germany, while Americans, Italians and Austrians are among the top groups of foreign guests. Across outlets, the focus remains on the record-setting turnout and the continued popularity of the festival’s beer-and-vienna tradition as it concludes this weekend.
