Ferrari is unveiling the Luce, its first fully electric vehicle, after a period of teasers that led to a first full public look at the complete car. Multiple outlets report that the Luce is a luxury EV developed for Ferrari’s upcoming lineup and is positioned as the company’s first electric model.
The sources agree that Ferrari’s design work for the Luce includes collaboration with Jony Ive and Mark Newson through their design studio, LoveFrom. This is presented as a notable element of the project, marking LoveFrom’s involvement in an automaker’s vehicle design.
The Luce is also described as a significant step for Ferrari beyond electrification, with the Verge noting it will be Ferrari’s second four-door car. CNET adds that the rollout comes amid broader shifts in the luxury EV market, where other high-end automakers have adjusted their EV plans. Overall, the coverage emphasizes the Luce’s debut details—Ferrari’s first EV and the involvement of LoveFrom—while acknowledging that public reaction to the shift toward EVs is mixed.
