Ferrari unveils the Luce, its first fully electric passenger car, in Rome, marking a major shift for the Italian luxury sports-car maker known for combustion engines. The Luce is presented as a four-door EV that seats up to five people and is described as designed to appeal to younger buyers while competing in a global and increasingly price-and-supply challenged EV market, including pressure from rivals and the growing importance of China.
Several outlets report investor reaction immediately after the announcement, including sharp declines in Ferrari’s share price and increased skepticism about the risks of moving into the luxury EV segment. Some coverage notes that competitors are scaling back or reassessing EV ambitions amid weak demand signals, which further contributes to market uncertainty.
Separate reporting highlights that Ferrari’s CEO addresses concerns about the model’s economics, defending the new model’s high price—reported at about $640,000—as a reasonable cost for innovation. Overall, sources agree the Luce represents both a technological milestone for Ferrari and a high-stakes bet in a tougher environment for electric vehicles.
