Researchers report tracking about $80 million in spending on nearly 170 unique AI-generated political ads during the current U.S. midterm campaign, noting that most are not clearly disclosed as AI-produced. One analysis finds only 31% of the ads include a disclaimer, suggesting many viewers may not easily identify AI-generated content.
The research uses a combination of sources and methods, including media reports, student coders, and data from AdImpact, to identify ads that use AI. The outlets describe this as a first-in-cycle pattern, with AI-generated ads appearing more regularly across television and social media feeds.
While the findings are largely consistent across reports, outlets differ slightly in emphasis. One source highlights that Republican candidates or pro-Republican groups account for about 80% of the ads and 83% of the spending tracked. Others focus more on the overall scale and the disclosure shortfall rather than which side is spending the most.
