The English Premier League’s viewership in the United States increases by 20% among young Americans aged 18 to 34, according to Nielsen Sports data cited by multiple outlets.

The reported growth is described as occurring “so far this season,” with the increase linked to renewed interest following the World Cup, which the US co-hosted this year. Channel NewsAsia and Al Jazeera both attribute the change to Nielsen Sports figures released on Monday, while the Cyprus Mail adds that the trend is reflected in how US broadcasters are drawing audiences.

The outlets also point to US coverage: the Cyprus Mail specifically notes NBC and USA Network, saying they draw an average of about half of the audience in the relevant age group, as reported alongside the broader Nielsen figures. Overall, the sources agree on the size of the increase and the demographic most affected, while details such as broadcast breakdown are mentioned only by some outlets.