McLaren has filed trademark applications for two Auckland locations—Remuera and Muriwai—according to multiple New Zealand outlets. The filings link the proposed branding to the company’s New Zealand roots and are reported to come ahead of speculation about a forthcoming SUV launch.
Outlets note that the locations have personal and historical connections to founder Bruce McLaren. NZ Herald highlights that Muriwai is where McLaren wins his first hill-climb race at age 15, while other reporting frames the move as a way to associate the brand more closely with Auckland. The outlets do not agree on further details beyond the filings themselves, but they broadly converge on the same core point: McLaren is seeking trademarks tied to these specific suburbs as part of its upcoming plans.
