ANTA Sports officially completes its acquisition of a roughly 29% stake in PUMA, making the Chinese sportswear company PUMA’s largest shareholder. Multiple outlets report the purchase price as about $1.7 billion, with other reporting putting the figure around $1.8 billion as the deal closes.
The stake is described as coming from Artémis SAS, which previously held the minority position. Retail Gazette and WWD both frame the transaction as shifting ownership at the major-shareholder level while PUMA continues to operate as an independently managed company. WWD also highlights PUMA’s chief executive characterizing ANTA’s investment as a “vote of confidence,” reflecting optimism about the partnership’s outlook as ANTA moves from a significant stakeholder to the top shareholder position.
Overall, the outlets align on the core terms—ANTA’s acquisition, the stake size, and the closing—while differing slightly on reported deal value and quoting emphasis around what the investment signals for PUMA’s next phase.
