Multiple outlets report that a Finnish train service is running a campaign encouraging people to reduce screen time and spend more time outdoors. The coverage centers on the campaign’s playful framing, which presents “Finnish trains” as an alternative to staying on devices. One article headline references “Worst Ex Ever,” suggesting the campaign uses a humorous comparison to challenge the habit of being glued to phones or other digital devices. The exact slogans and creative details are described similarly across the reports, but the overall message is consistent: the service positions train travel as a way to shift attention away from screens and toward experiences outdoors. While the articles differ in how they phrase the premise—using witty wording in the headlines—the reporting agrees that the campaign is designed to influence commuting and travel choices. The story is presented as a marketing initiative rather than a policy change, with the focus on how the service communicates a lifestyle shift through advertising and public messaging.