Australia’s consumer watchdog permanently bans “self-feeding” baby bottle devices, citing safety risks that could lead to injury or death. Multiple outlets report the measure is a blanket ban on the products, following concerns that the devices may not function safely or as intended. The guidance from the regulator urges consumers to stop using the devices immediately. The reports describe the ban as a decisive action taken by the regulator after reviewing potential hazards associated with the self-feeding mechanism, which is marketed to help babies feed themselves using an attached bottle system. While specific technical details of the devices are not consistently provided across the reporting, both outlets emphasize that the risk level is sufficiently high to justify permanent removal from the market. The ban affects the devices broadly rather than targeting a single batch, and the regulator’s communications stress immediate discontinuation by any households currently using the products. The action reflects the watchdog’s role in enforcing consumer product safety rules and preventing further exposure to the alleged dangers.