Uniqlo’s owner, Fast Retailing, is forecast to overtake H&M in annual sales for the first time, with momentum driven by strong performance in Europe and North America. Multiple outlets cite the company’s latest results as showing faster growth outside its traditional core markets, suggesting the shift is helping it narrow or pass H&M’s scale.
The reporting also points to Fast Retailing’s longer-term ambition: to challenge Zara and become the world’s leading apparel retailer. One outlet highlights international revenue growth and notes that sales in North America and Europe have surpassed mainland China for the first time. Another frames the story as a continuation of Uniqlo’s expansion from a low-price Japanese casualwear brand into a larger international player, while different outlets emphasize either the H&M overtaking milestone or the strategic objective of global No. 1 status.
