Stord, a company that combines logistics and software with artificial intelligence for online commerce, raises $250 million in a Series F funding round. The company says the round values Stord at $3 billion. Proceeds are intended to expand its “physical intelligence” approach across its fulfillment network and commerce stack.

In its announcement, Stord also points to recent business growth and customer traction, citing 10x revenue growth and a customer base with more than 1,000 customers. The company additionally says its platform supports over $15 billion in gross merchandise value (GMV). It also highlights the trust placed in its system by brands operating in e-commerce.

PR Newswire reports that Stord is launching Stord Labs to advance robotics and next-generation AI, aiming to bring capabilities into areas tied to the broader fulfillment and delivery workflow. The funding round and accompanying initiatives are presented as steps to scale Stord’s technology and operations for brands relying on fulfillment services for online sales.