Stord Inc., a logistics technology startup, raises $250 million in a new funding round to expand its fulfillment operations and help independent merchants compete with Amazon.com. The funding is described as a Series F round, which expands the company’s ability to support brands with inventory management and fulfillment services designed to improve shipping speed. Bloomberg reports the round is intended to bolster Stord’s logistics capabilities so retailers can better match Amazon’s delivery performance. The Next Web adds that the round values Stord at about $3 billion and that it is led by Strike Capital, with participation from investors including Founders Fund, Kleiner Perkins, Franklin Templeton, Baillie Gifford, G Squared, and Bond. Together, the reports indicate that the company is using the new capital to scale its fulfillment infrastructure and services for retailers seeking alternatives to major marketplace shipping. The sources also agree that the round increases Stord’s valuation and reflects investor interest in logistics technology aimed at e-commerce brands.