Streaming platforms including Netflix, Disney’s Hotstar (via Jio Hotstar in India), and Tencent account for about half of sports broadcasting rights fees in Asia this year. Multiple outlets say these services pay roughly 50% of regional fees, with total payments estimated at around $5.7 billion out of an overall roughly $6 billion sports rights market.
The reports note that this represents growth from 2021, when streaming services accounted for 36% of regional rights fees. Coverage also links the shift to a wider change in how fans access sports: streaming deals are replacing some traditional broadcast and cable distribution, increasing the likelihood that viewers subscribe to multiple platforms to watch different leagues and competitions. Bloomberg frames the trend as part of digital services reshaping media, while other outlets focus on the competitive race among streaming firms to secure deals with major leagues.
