Shein is outselling British online retailer ASOS in the UK, with its latest accounts showing revenue of £2.58bn (about $3.41bn). The figure reflects a 26% year-on-year rise in sales at Shein’s UK division, according to filings referenced by outlets.
Several reports link the growth to Shein’s marketing and retail activity in the UK, including partnerships tied to music festivals, a pop-up shop on London’s Oxford Street, and local Christmas gift events. The Guardian also highlights the role of an exemption regime that it says allows cheaper parcels to enter the country duty-free, sharpening the competitive pressure on retailers like ASOS. Other coverage emphasizes the scale of Shein’s UK sales increase and the broader valuation of its parent group, which is listed in Hong Kong.
