Sony Pictures Entertainment appoints Fede Goldenberg, a veteran YouTube content partnership executive, as the new head of its Screen Gems genre label. The move follows the exit of Ashley Brucks, who has served as President of Screen Gems since 2023.
Sony says Brucks will transition to a producing role on some upcoming Screen Gems projects. Outlets describe the leadership change as part of a broader pivot toward digital creators, reflecting Goldenberg’s background in YouTube partnerships. Deadline and The Hollywood Reporter both report the same core personnel changes, with details limited on which specific Screen Gems titles are affected and what Goldenberg’s initial mandate includes.
The appointments indicate Sony is aligning leadership with digital-audience expertise while maintaining continuity through Brucks’s continued involvement as a producer on select upcoming projects.
