Maine regulators are monitoring DraftKings’ use of artificial intelligence connected to gambling promotions, following reports that the company targeted offers to individual users. Separately, Massachusetts officials open or conduct an inquiry into similar conduct, according to the outlets’ accounts.
A Boston-area lawsuit also challenges DraftKings’ promotional practices. The proposed class action alleges that the company used AI to identify gamblers and deliver promotions in ways that the plaintiffs argue are improper. Across the coverage, Massachusetts regulators’ attention and Maine’s monitoring are framed as steps to assess whether AI-driven targeting complies with applicable rules.
DraftKings denies wrongdoing in the matters described, while the regulators and the lawsuit focus on potential issues around how targeted promotions are created and delivered. The coverage does not indicate any finalized regulatory finding, with the focus instead on investigations and claims moving through oversight and legal processes.
