In South Korea, some young adults describe turning to “dopamine sites” for short, low-effort comfort, particularly late at night. One example involves a website styled like a food delivery app. A 25-year-old office worker said that around 2 a.m. he opens the site, browses menus, adds items to a cart, and goes through the steps of placing an order, even though he has no intention of completing a purchase. He described the experience as making him feel like he “actually ordered something,” which he said helps him resist late-night cravings and save money. The sites are designed to recreate parts of real app use—such as choosing menu items, viewing cart details, and sometimes showing features like delivery times and star ratings—without a real transaction. Both outlets link the trend to the desire for quick stimulation and stress relief, noting that users may browse repeatedly while stopping short of ordering. The reporting frames these “dopamine sites” as a coping habit that provides familiar app-like interaction without payment or delivery.