A fast-growing industry in China is selling companionship to people who feel isolated, with reports putting its value at about $7.4 billion. Outlets describe services that include hired “temporary children,” companionship for older adults, and related support such as help at home and meal delivery.

Coverage links the trend to shifts in modern life, including changing family structures and social patterns in urban areas. As everyday interaction declines, some elderly people and younger urban residents turn to paid arrangements for emotional support and practical assistance. Outlets also note that the industry can provide short-term comfort and routine, but it does not necessarily replace long-term relationships. Overall, the reporting frames the development as both a response to loneliness and a commercial model that monetizes human connection.