Mississauga ends its naming-rights agreement with Paramount Fine Foods for a sports venue, and renames the facility amid a reported dispute over unpaid amounts. Multiple reports say the city terminates the contract for the building that had been branded under the Paramount sponsorship. The city states it is owed $1.6 million, and says the agreement allowed Paramount Fine Foods to hold naming rights. The venue is now referred to as the Mississauga Sports and Entertainment Centre.
Paramount Fine Foods founder and president Mohamad Fakih responds that the company does not refuse to pay the city, according to coverage. The dispute centers on whether payments were made or withheld under the terms of the agreement, with the city asserting it has not received what it is owed, and the sponsor disputing the characterization of its conduct.
The reports present the situation as an abrupt change following the contract termination, linking the renaming directly to the alleged outstanding balance and the termination of the sponsorship arrangement.
