Pets at Home reports weaker profits as it cuts prices to drive demand, but says its turnaround plan is starting to produce results. The company’s second-half performance benefits from new product lines and promotional activity, according to reports, even as profits fall markedly year-on-year. Financial Times highlights that the turnaround plan begins to show benefits in the second half, alongside a shift toward new offerings and lower pricing. The Independent similarly reports a slide in profits and links the pressure on earnings to price reductions. Both sources point to ongoing progress in the group’s retail turnaround efforts over the past six months, with the company’s new leadership describing “material progress.” While the outlets differ slightly in emphasis—one focusing on sales momentum from new lines and pricing, the other on the profit impact of price cuts—they present the same overall picture: Pets at Home is using lower prices and expanded ranges to support sales, but this approach weighs on profitability in the near term.