Haier Appliances India says it is targeting roughly 35–40% growth in sales during the festive season, supported by demand in both rural and urban markets. The company links its strategy to a mix of premium product launches and sales support measures, including financing schemes.
Multiple outlets report that Haier is introducing new appliances as part of the push. These include a five-door refrigerator and a three-drum washing machine, described as first-of-their-kind offerings in India. The company also points to regional demand and competitive pricing/credit options to encourage purchases across different customer segments. While the reported growth target varies slightly between outlets, the overall approach—premiumisation through new product categories plus financing—remains consistent.
Together, the coverage frames Haier’s festive campaign as a product-led effort aimed at higher-ticket appliances, with the company betting that both major and emerging markets will contribute to the seasonal sales lift.
