The SNP says it is launching its biggest pro-independence campaign since the 2014 referendum, with the initiative set to begin during the party’s annual conference in Aberdeen. The party also points to polling that it says suggests it is on course to be Scotland’s largest political party ahead of the next general election.
John Swinney announces the “Choose Scotland” campaign, described by the SNP and multiple outlets as the largest since 2014. The Evening Standard adds that the effort includes what the party calls its biggest ever online advertising campaign outside of a general election, framing the move as a major escalation in messaging. Other coverage focuses more broadly on the campaign’s timing and significance within the conference agenda, while noting its intended boost to the SNP’s independence push.
Across reports, the common thread is the SNP’s planned scale-up of pro-independence campaigning ahead of upcoming political contests, with outlets differing mainly in emphasis—some highlight the campaign’s online reach, others stress its broader prominence since 2014 and links to current voting-intention polling.
