Republican Sen. Marsha Blackburn, running for Tennessee governor, posts an AI-generated video that portrays her on a football field resembling Kendrick Lamar’s 2025 Super Bowl LIX halftime performance. Several outlets report the clip shows Blackburn mimicking the choreography associated with Lamar’s “Not Like Us,” with other Tennessee Republican figures appearing in the video.
Coverage focuses on reactions to the use of AI in the campaign content. The Oregonian and other outlets describe the response as mockery or criticism, characterizing the video as “cringe” or bizarre. The Hill notes that Blackburn’s video includes other Tennessee Republican politicians, including Rep. Tim Burchett and Sen. Bill Hagerty, while emphasizing that some viewers question the appropriateness of the AI tactic for a campaign setting.
Across reports, there is broad agreement that the video is artificial intelligence–generated, ties directly to Lamar’s Super Bowl performance, and has attracted negative attention from critics who comment on its tone and execution.
