Matthew Gray Gubler returns to CBS with Einstein, a new crime series in which he plays Lewis Einstein, the great-grandson of the physicist. In interviews, Gubler says the new role is built to feel distinct from his long-running character work on Criminal Minds, which he describes as spanning about 15 years.
Deadline reports that Einstein is a long-in-the-making project from CBS Studios, with Paramount Global Content Distribution handling international sales. The series is being promoted at MIPCOM in Cannes, where it is among the programming titles offered to the global market. Across coverage, outlets focus on the creative rationale for the series, emphasizing character and story differences rather than replicating Criminal Minds’ format or tone. Gubler’s comments frame the show as a separate viewing experience, even as it remains within the broader crime genre.
