Debenhams has released what it says is its first 2026 Christmas advert, kicking off the seasonal advertising cycle. Multiple outlets describe it as an all-star film that uses well-known talent and music to build festive momentum for the retailer’s online proposition.
Retail Gazette reports the advert features actors Emily Atack and Mathew Horne and singer Gabrielle. It also says the campaign focuses on Debenhams’ Christmas range and highlights the ease of shopping through its digital platform. The Daily Record similarly frames the release as the retailer starting the Christmas advert season, with the advert’s appeal linked to recognizable entertainment figures and a 1990s-era music influence.
Across coverage, the key common points are the timing of the launch for Christmas 2026, the use of celebrity cast and singer Gabrielle, and the emphasis on driving shoppers toward Debenhams’ online shopping experience.
