A new Hollywood coalition, the American Entertainment Alliance, is urging U.S. lawmakers to require major streaming services and studios to devote at least half of their original-content budgets to independent TV and film productions. IndieWire, Deadline and Variety report that the group is seeking legislation aimed at increasing opportunities for indie creators and producers.
Sources describe the effort as a rare collaboration among large talent agencies and producers. Deadline and Variety name founding members including CAA, WME and UTA, along with producers such as Anonymous Content and Blumhouse. IndieWire frames the push in terms of helping return ownership and creative control to creators, while Variety and Deadline emphasize the budget-allocation requirement for streaming platforms such as Netflix, Prime Video, HBO Max and Disney+ (and similarly positioned services).
The outlets do not indicate that the proposal has been introduced or enacted, but they agree the coalition’s goal is to use federal policy to change how large platforms allocate funding for scripted and filmed entertainment.
