Sony has announced three new Walkman portable digital music players, reviving the brand with models priced from $1,899.99 to $5,899. The lineup includes the NW-ZX900, priced at $1,899.99, and two higher-end units: the $2,999.99 NW-WM1AM3 and the flagship NW-WM1ZM3, which features a gold-plated exterior.
Bloomberg and other outlets describe the flagship as built around a high-end, oxygen-free copper chassis, with the intermediate model positioned as a near match minus the gold shell. The Verge and The Next Web both frame the announcement as a premium, enthusiast-focused release after several years without new Walkman-branded hardware. The Next Web also notes the absence of confirmed European pricing or release dates and points to a future EU rule requiring user-replaceable batteries from 18 February 2027. Across sources, the common focus is the broad price range and the standout materials and styling of the top-tier model.
